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Thursday, March 11, 2010

Data Technical News #2010 - 9
Coffee Holdings Co. to Begin Listing on NASDAQ on Tuesday, March 16, 2010

Market Impacted:

  • The NASDAQ Stock Market

Products Impacted:

  • All NASDAQ and UTP Data Feeds

Contact Information:

What you need to know:

  • Effective Tuesday, March 16, 2010, Coffee Holdings Co. will begin listing on the NASDAQ Capital Market.
  • The company will trade under the current symbol JVA.
  • The company will trade on NYSE Amex (NYSE Amex: JVA) through Monday, March 15, 2010.

What are the issue details for the new NASDAQ listing?

Effective Tuesday, March 16, 2010, Coffee Holdings Co. will begin trading on the NASDAQ Capital Market® under the current symbol JVA. The company will trade on NYSE Amex (NYSE Amex: JVA) through Monday, March 15, 2010.

Coffee Holdings Co. is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points.

The issue mapping for Coffee Holdings Co. is as follows:

Issue Name CUSIP NYSE Amex / CQS Ticker through March 15, 2010 NASDAQ Ticker as of March 16, 2010 NASDAQ Market Category Round Lot Size
Coffee Holdings Co. 192176105 JVA JVA NASDAQ Capital Market (S) 100 shares

What database changes do NASDAQ market data redistributors need to make to accommodate the new listing?

NASDAQ® asks that all market data redistributors update their database to reflect the new listing market for Coffee Holdings Co. on Tuesday, March 16, 2010. NASDAQ requests that market data redistributors retain historical data from NYSE Amex for the Coffee Holdings Co. JVA ticker symbol.

When the issue moves from NYSE Amex to NASDAQ, firms will see a change in the consolidated data source for Coffee Holdings Co. Please note that the consolidated market data for all NASDAQ-listed issues is disseminated via the UTP Quotation Data FeedSM (UQDFSM) and UTP Trade Data FeedSM (UTDFSM). Firms will begin to see quotation and trade data for Coffee Holdings Co. on UQDF and UTDF beginning in the pre-market trading hours on Tuesday, March 16, 2010.

For firms that report end usage numbers by the query, NASDAQ reminds them that the Level 1 and NASDAQ Last Sale (NLS) counts should include quote and trade queries for Coffee Holdings Co. (Symbol: JVA) beginning on Tuesday, March 16, 2010.

Who should I contact for additional information?

If you have questions about the Coffee Holdings Co. listing, please contact:

  • Andy Hall, Managing Director, NASDAQ OMX, at +1 212 401 8972.
  • Andrew Gordon, President & CEO, Coffee Holdings Co., at +1 718 832 0800.

If you have questions about the market data impact of this new listing, please contact:

If you wish to register as a NASDAQ market maker for JVA, please contact:

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