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Nasdaq TotalView: Offering Individual Investors the Best View of the Market

WHAT IS TOTALVIEW?

Nasdaq TotalView is our premier data feed, displaying every single quote and order at every price level for all Nasdaq-, NYSE-, NYSE MKT- and regional-listed securities on The Nasdaq Stock Market.

With TotalView, you have access to all of the depth available for immediate execution in Nasdaq, including quotes and orders not visible in other data products — the same data that professional traders use to make educated decisions.

In addition, TotalView also disseminates the Net Order Imbalance Indicator (NOII) information for the Nasdaq Opening, Closing and IPO/Halt Crosses. This data provides invaluable details about opening and closing orders and the likely Opening/Closing prices, which can help reveal new trading opportunities.

HOW IS IT DIFFERENT FROM LEVEL 2?

  • TotalView gives you more than 20x the market depth of Level 2.
  • TotalView displays 3x the liquidity within five cents of the inside market.

Level 2 allows you to see each participant’s best price to buy or sell a security. However, that participant might also have larger orders at other price levels throughout the book. With TotalView, you can see where additional interest lies.
SAMPLE TOTALVIEW DISPLAY

SAMPLE LEVEL 2 DISPLAY
 

HOW CAN IT HELP ME?

When you don’t know the true depth of the market, you miss the opportunity to see when to get in and out of a stock. The more you know about underlying price pressure on a stock, the more trading strategies become visible to you, and the more confidence you’ll have in those strategies.

TotalView can help you achieve better performance:

  • Follow pockets of liquidity over time
  • Better understand how orders are distributed throughout the market
  • Identify new trading opportunities
  • Pursue unique trading strategies

SIGN ME UP! HOW DO I GET TOTALVIEW?

Several online brokers offer Nasdaq TotalView through their trading platforms and, in some cases, may offer TotalView data at no additional charge to investors who meet certain trading frequency requirements.

Click here to see a list of online brokers and other vendors who currently offer increased market transparency through Nasdaq TotalView.

Don’t see your vendor listed? Let them know you are interested in having the best U.S. equities data in your trading arsenal by sending an email or video here.

In addition, you can sign up for the Nasdaq BookViewer. Powered by Nasdaq TotalView, BookViewer is the standard-setting data product for the serious trader. (See screen shot above.) The data—which is comprised of all order activity in the NASDAQ system—can be aggregated by price level or by MPID. Orders received into Nasdaq’s book are immediately visible on BookViewer, regardless of the order’s size and the identity of the party placing the order. The BookViewer is available at the Nasdaq Data Store for $15/month.